Climate change is caused by burning fossil fuels.

This message bears repeating.

Climate change is caused by burning fossil fuels (1). Climate change is caused by humans. Simple. Proven. And yet more and more Canadians are starting to believe it’s equally caused by natural changes (2). That’s not accurate, and it didn’t happen by accident (3,4).

The people who want to water down climate policy know something powerful: repeat a message enough times, and people start to believe it. It’s called the “firehose of falsehood”, flood the conversation with doubt, over and over, until the truth feels uncertain (5,6).

Here’s the thing though, most of us do care. About ¾ of Canadians say they’re concerned or very concerned about climate change (2). But many of us think our neighbours don’t feel the same way. That disconnect is a problem. When people assume nobody around them cares, they go quiet. And that silence makes it seem like even fewer people care. It becomes a loop (7). 

So how do we break it? Same way the doubt was built — repetition (7). 
Share this post. Say it again. Then say it again. The more people who see this, the harder it is to pretend nobody cares. 

Visit ReClimate.ca to learn more about how Canadians actually think about climate change and how to break the spiral of silence.