Together against misinformation
We equip Canadians with science-based knowledge to make informed choices and confidently join the conversation.
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Sharing the latest science
Misinformation 101
Softly empowering a prosocial expert in the family: lasting effects of a counter-misinformation intervention in an informational autocracy
December 1, 2024
Prosocial-focused interventions – which highlight the social implications of individual actions on families and communities – showed greater discernment in misinformation detection.
See This PostMisinformation 101
Quantifying the impact of misinformation and vaccine-skeptical content on Facebook
November 30, 2024
Public Health
Canada’s first locally acquired human case of avian flu (H5N1) has been confirmed.
November 28, 2024
UPCOMING EVENTS
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PAST EVENTS
Together Against Misinformation
November 12-17, 2024
Explore topics that matter to you
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Misinformation 101
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Climate
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Women’s Health
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COVID-19
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Social Media Content
Misinformer Tactic: Astroturfing
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Credible Resources
Internet/Misinformation Hygiene Resources
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Research Studies
Softly empowering a prosocial expert in the family: lasting effects of a counter-misinformation intervention in an informational autocracy
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Social Media Content
A Recipe for Hurricanes
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Social Media Content
Have you heard about No Mow May?
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Social Media Content
Climate vs. Weather
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Social Media Content
Let’s debunk misconceptions about menstruation
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Social Media Content
Know the facts about abortion
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Social Media Content
Morning-After Pills vs Abortion Pills
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Social Media Content
Quiz Time: Can you trust an article?
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Social Media Content
5 common myths about COVID-19 vaccines
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Social Media Content
COVID-19 Round Up, Fall 2024
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Why we’re challenging misinformation
With so much confusing information out there, it’s hard to know what’s true. ScienceUpFirst is a national initiative that exists to promote and advocate for accurate and reliable science, making it accessible to all. We work with experts to provide science-backed content that you can trust.
Our trusted collaborators
REAL-WORLD RESULTS
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400+ Resources
Created since our launch in January 2021, verified by subject-matter experts.
150 Experts
Supporting us in the fields of public health, environmental science, nutrition, and more.
2000+ Individuals
Reached in Indigenous, Black, South Asian, 2SLGBTQIA+, and Newcomer communities across Canada.
1M+ Interactions
With our content across social media, in languages English, French, Farsi, Hindi, Pashto & Sinhala.
30 Projects
Working with 18 collaborator organizations, spanning from vaccine awareness to climate change.
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ScienceUpFirst is for everyone. All you need to participate is a social media account. Follow us on your favourite platforms, where we share the best-available science in creative ways to stop the spread of misinformation.