Together against misinformation
We equip Canadians with science-based knowledge to make informed choices and confidently join the conversation.
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Sharing the latest science
Vaccines
The Cost of Measles
April 9, 2026
Vaccines don’t just protect individuals. They protect entire communities, especially babies and people who can’t be vaccinated.
See This PostMisinformation 101
The Quality of Evidence of and Engagement with Video Medical Claims
March 29, 2026
PAST EVENTS
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Explore topics that matter to you
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Misinformation 101
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Climate
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Women’s Health
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COVID-19
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Social Media Content
5 times our team thought an AI video was real
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Credible Resources
Internet/Misinformation Hygiene Resources
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Research Studies
The Quality of Evidence of and Engagement with Video Medical Claims
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Social Media Content
Climate vs. Weather
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Social Media Content
Global warming is real even if it’s cold outside
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Social Media Content
Good news! Most Canadians care about climate.
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Social Media Content
Hormone Testing
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Social Media Content
Pregnancy & Vaccines: Whooping Cough
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Social Media Content
Tylenol and Pregnancy with Dr. Anick Bérard
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Social Media Content
5 common myths about COVID-19 vaccines
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Social Media Content
COVID-19 Round Up, Fall 2024
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Social Media Content
SARS-CoV-2 Variants, July 2024
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Why we’re challenging misinformation
With so much confusing information out there, it’s hard to know what’s true. ScienceUpFirst is a national initiative that exists to promote and advocate for accurate and reliable science, making it accessible to all. We work with experts to provide science-backed content that you can trust.
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REAL-WORLD RESULTS
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400+ Resources
Created since our launch in January 2021, verified by subject-matter experts.
150 Experts
Supporting us in the fields of public health, environmental science, nutrition, and more.
2000+ Individuals
Reached in Indigenous, Black, South Asian, 2SLGBTQIA+, and Newcomer communities across Canada.
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30 Projects
Working with 18 collaborator organizations, spanning from vaccine awareness to climate change.
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