Together against misinformation
We equip Canadians with science-based knowledge to make informed choices and confidently join the conversation.
what’s new
Sharing the latest science
Misinformation 101
Do alcohol industry-funded organisations act to correct misinformation? A qualitative study of pregnancy and infant health content following independent analysis
September 12, 2026
Inaccurate and misleading information remains present on 7 industry-funded charity and non-profit company websites, that had been identified for containing misinformation on the effects of alcohol on pregnancy and infant health.
See This PostMisinformation 101
Understanding Partisan Bias in Judgments of misinformation: Identity Protection versus Differential Knowledge
September 5, 2026
ONGOING Campaign
PAST Campaign
Explore topics that matter to you
-
Misinformation 101
-
Climate
-
Women’s Health
-
Immune Health
-
Social Media Content
No one is dropping boxes of ticks from the sky
-
Credible Resources
Debunking Resources
-
Research Studies
Do alcohol industry-funded organisations act to correct misinformation? A qualitative study of pregnancy and infant health content following independent analysis
-
Social Media Content
Climate change has no borders.
-
Social Media Content
Rapid Response to Wildfire Misinformation
-
Social Media Content
Climate change is caused by burning fossil fuels.
-
Social Media Content
PMS is very real
-
Social Media Content
Fibroids: signs, symptoms and treatment options
-
Social Media Content
From PCOS to PMOS
-
Social Media Content
Canada is stepping into the spotlight by advancing RNA medicine
-
Social Media Content
3 things you might not know about RNA therapies
-
Social Media Content
RNA is everywhere and part of every living thing
Credible Resources
We’ve curated some resources for you from trustworthy sources.

Direct to your inbox
Stay in the loop
Sign up to receive updates from ScienceUpFirst, including the latest campaigns and ways you can get involved. We’ll be in touch when there’s something important to share!
Find us in your inbox!

Why we’re challenging misinformation
With so much confusing information out there, it’s hard to know what’s true. ScienceUpFirst is a national initiative that exists to promote and advocate for accurate and reliable science, making it accessible to all. We work with experts to provide science-backed content that you can trust.
Our trusted collaborators
REAL-WORLD RESULTS
Measuring
our impact
400+ Resources
Created since our launch in January 2021, verified by subject-matter experts.
150 Experts
Supporting us in the fields of public health, environmental science, nutrition, and more.
2000+ Individuals
Reached in Indigenous, Black, South Asian, 2SLGBTQIA+, and Newcomer communities across Canada.
1M+ Interactions
With our content across social media, in languages English, French, Farsi, Hindi, Pashto & Sinhala.
30 Projects
Working with 18 collaborator organizations, spanning from vaccine awareness to climate change.
IN THE COMMUNITY


WITH ORGANIZATIONS
JOIN THE MOVEMENT
Connect with us
on social
ScienceUpFirst is for everyone. All you need to participate is a social media account. Follow us on your favourite platforms, where we share the best-available science in creative ways to stop the spread of misinformation.

