Do you sometimes feel like you’re the only one that cares about climate change? We have good news for you 👇
The vast majority of people living in Canada do care about climate change! But just like you, the same people also think, that they are a minority.
This inaccurate perception of the general consensus can be a barrier to action, especially in times of uncertainty. To act on climate change as a society, we need to speak up and change these social norms. You might be surprised how many others feel the same way as you about climate change!
Share this with your circle – the more we learn that we’re not alone in this shared concern, the more we are likely to act – action encourages action!
- PARCA Study Wave 6 | Impact Canada – Government of Canada
- What do Canadians really think about climate change? | A Summary of Public Opinion Research for Communicators | ClimateAccess – Climate Narrative Initiative | Published March 2021
- Program of Applied Research on Climate Action in Canada (PARCA) | Impact Canada – Government of Canada
- Even arbitrary norms influence moral decision-making| Nature Human Behaviour | Published December 2018
- Conform to the social norm: why people follow what other people do | The Conversation | Published December 2018
- Social Norms | The Decision Lab
- Quantifying the potential for climate change mitigation of consumption options | IOPscience – Environmental Research Letters | Published August 2020
- Chapter 5: Demand, services and social aspects of mitigation – Sixth Assessment Report | The Intergovernmental Panel on Climate Change (IPCC) | Draft published November 2021
- Limiting Global Warming: Demand and Social Aspects | The Intergovernmental Panel on Climate Change (IPCC)
- What do Canadians Really Think About Climate Change? | Re.Climate – Communication for change | 2025
- The value and role of trees is top of mind as Canadians experience extreme weather events | Ipsos | September 2024
- Extreme Weather Events | Leger Report – Survey of Canadians | August 2024
- Energy Policy: Canadians’ priorities shift from environment to economic growth and domestic capacity | Angus Reid Institute | February 2025
- Survey: A strong majority of Canadians wants more environmental action from the next government | Equiterre | December 2024
- From Awareness to Action: Canadians on Climate Change and Education – Executive Summary | Learning for a Sustainable Future (LSF) | 2025
- AI brings soaring emissions for Google and Microsoft, a major contributor to climate change | npr | July 2024
- AI is poised to drive 160% increase in data center power demand | Goldman Sachs | May 2024
Share our original Bluesky Post!
Good news! The vast majority of people living in Canada care about climate change! But, many Canadians also think that most of their fellow Canucks don’t share their views. This can be problematic 👇 #ScienceUpFirst 🧵[1/2]
— ScienceUpFirst (@scienceupfirst.bsky.social) November 6, 2025 at 4:16 PM
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