Do you sometimes feel like you’re the only one that cares about climate change? We have good news for you 👇
The vast majority of people living in Canada do care about climate change! But just like you, the same people also think, that they are a minority.
This inaccurate perception of the general consensus can be a barrier to action, especially in times of uncertainty. To act on climate change as a society, we need to speak up and change these social norms. You might be surprised how many others feel the same way as you about climate change!
Share this with your circle – the more we learn that we’re not alone in this shared concern, the more we are likely to act – action encourages action!
Sources
- PARCA Study Wave 6 | Impact Canada – Government of CanadaÂ
- What do Canadians really think about climate change? | A Summary of Public Opinion Research for Communicators | ClimateAccess – Climate Narrative Initiative | Published March 2021
- Program of Applied Research on Climate Action in Canada (PARCA)Â | Impact Canada – Government of CanadaÂ
- Even arbitrary norms influence moral decision-making| Nature Human Behaviour | Published December 2018
- Conform to the social norm: why people follow what other people do | The Conversation | Published December 2018
- Social Norms | The Decision Lab
- Quantifying the potential for climate change mitigation of consumption options | IOPscience – Environmental Research Letters | Published August 2020
- Chapter 5: Demand, services and social aspects of mitigation – Sixth Assessment Report | The Intergovernmental Panel on Climate Change (IPCC) | Draft published November 2021
- Limiting Global Warming: Demand and Social Aspects | The Intergovernmental Panel on Climate Change (IPCC)
- What do Canadians Really Think About Climate Change? | Re.Climate – Communication for change | 2025Â
- The value and role of trees is top of mind as Canadians experience extreme weather events | Ipsos | September 2024
- Extreme Weather Events | Leger Report – Survey of Canadians | August 2024
- Energy Policy: Canadians’ priorities shift from environment to economic growth and domestic capacity | Angus Reid Institute | February 2025
- Survey: A strong majority of Canadians wants more environmental action from the next government | Equiterre | December 2024
- From Awareness to Action: Canadians on Climate Change and Education – Executive Summary | Learning for a Sustainable Future (LSF) | 2025Â
- AI brings soaring emissions for Google and Microsoft, a major contributor to climate change | npr | July 2024 Â
- AI is poised to drive 160% increase in data center power demand | Goldman Sachs | May 2024
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