When companies exaggerate or present false statements about their environmental practices or sustainability efforts, this is called greenwashing (1,2).
Here are 3 greenwashing tactics used by big oil and gas corporations to appear supportive of climate action, while in reality justifying the expansion and continued extraction of fossil fuels (3,4,5):
- Use words like “natural” to describe fossil fuels.
- Create “certified gas” programs.
- Evoke images of nature in marketing campaigns
These are just a few examples of the industry’s vast repertoire of greenwashing tactics. By obscuring their true environmental impacts, oil and gas companies delay and distract us from concrete climate solutions (1,2).
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Here are 3 greenwashing tactics used by oil and gas corporations:
— ScienceUpFirst | LaScienced'Abord (@ScienceUpFirst) February 2, 2024
– Use words like “natural” to describe fossil fuels.
– Create “certified gas” programs.
– Evoke images of nature in marketing campaigns
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- Greenwashing – the deceptive tactics behind environmental claims | FR : Verdissement d’image – les tactiques trompeuses qui se cachent derrière les affirmations environnementales
- Environmental claims and greenwashing | FR : Déclarations environnementales et écoblanchiment
- Deny, Deceive, Delay (Vol. 3) – Climate Information Integrity Ahead of COP28
- Certified Disaster: How Project Canary & Gas Certification are Misleading Markets and Governments.
- Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing
- We should have been here 10 years ago, says Big Oil at COP28