Here’s a shocking statistic: As much as 40% of “green” claims about products and services online might be misleading (1).
A random sweep of 500 websites promoting clothes, cosmetics, and food around the world found 200 were misleading customers.
Here are three red flags to look out for (2):
- Vague terms like “eco-friendly” and “sustainable,” without an explanation
- An “eco” logo made by the company, not a recognized, accredited organization like Rainforest Alliance or B Corp
- Nature imagery like clouds, plants, and animals and lots of green, without any specific claims
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References: https://tinyurl.com/SUFGreenwashing
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“Eco-friendly” doesn’t really mean anything on its own
— ScienceUpFirst | LaScienced'Abord (@ScienceUpFirst) April 19, 2024
You should be skeptical of brands trying to sell you “green” products without real back-up to their claims.
Learn more here https://t.co/MY2RrhZEKV#ScienceUpFirst pic.twitter.com/8GIUThOswy
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