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How wellness influencers can use misinformer tactics to lure you in

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Wellness influencers often use misinformer tactics to make their claims more convincing. We’re breaking down 4 of the most common ones and how they work.

Which one do you see the most on social media? Let us know!

Sources
  1. Misinformer Tactic: Appeal to Nature | ScienceUpFirst | January 2022
  2. Misinformer Tactic: False Dichotomy | ScienceUpFirst | December 2021
  3. Misinformer Tactic: Causal Fallacy | ScienceUpFirst | February 2024
  4. Misinformer Tactic: Cherry Picking | ScienceUpFirst | May 2024 
  5. Misinformer Tactic: Stirring Up Emotions | ScienceUpFirst | July 2024
  6. Are you getting the full picture? | ScienceUpFirst | February 2022
  7. Comment from @niniandthebrain on ‘Florida reports 21 cases of E.coli infections linked to raw milk’ on Instagram | August 5, 2025
  8. Misinformer Tactic: Doubt Mongering | ScienceUpFirst | August 2022
  9. Beware the Virtuous MAHA Movement | American Council on Science and Health | July 2, 2025
  10. Be mindful of the Persecuted Hero Narrative | ScienceUpFirst | March 2024 

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