Wellness influencers often use misinformer tactics to make their claims more convincing. We’re breaking down 4 of the most common ones and how they work.
Which one do you see the most on social media? Let us know!
Sources
- Misinformer Tactic: Appeal to Nature | ScienceUpFirst | January 2022
- Misinformer Tactic: False Dichotomy | ScienceUpFirst | December 2021
- Misinformer Tactic: Causal Fallacy | ScienceUpFirst | February 2024
- Misinformer Tactic: Cherry Picking | ScienceUpFirst | May 2024
- Misinformer Tactic: Stirring Up Emotions | ScienceUpFirst | July 2024
- Are you getting the full picture? | ScienceUpFirst | February 2022
- Comment from @niniandthebrain on ‘Florida reports 21 cases of E.coli infections linked to raw milk’ on Instagram | August 5, 2025
- Misinformer Tactic: Doubt Mongering | ScienceUpFirst | August 2022
- Beware the Virtuous MAHA Movement | American Council on Science and Health | July 2, 2025
- Be mindful of the Persecuted Hero Narrative | ScienceUpFirst | March 2024
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Wellness influencers often rely on misinformer tactics to persuade. We’re breaking down 4 of them here 👇 scienceupfirst.com/misinformati… #ScienceUpFirst
— ScienceUpFirst (@scienceupfirst.bsky.social) October 8, 2025 at 12:25 PM
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