Misinformation more emotional and negative in tone.

Why does misinformation spread further and deeper than content that is scientifically accurate? A 2022 study suggests that misinformation is often emotional, negative, focused on morality, and easier to process as compared to content that is factual. The misinformation plays to our cognitive biases, such as the negativity bias, making it more memorable and shareable. (June 2nd, 2022)