Who U.S. Adults Follow on TikTok

46% of Americans on TikTok follow mid-tier influencers & content creators, and only 0.4% follow journalists, pundits, and media outlets. Nearly 60% follow accounts that post about pop culture and entertainment, and 36% follow accounts that post about stories, vlogs and personal updates. Only 10% follow accounts that post about politics, and 5% that post about news.