A registered report megastudy on the persuasiveness of the most-cited climate messages

Experimental research on 13,000 American finds that climate change persuasive messaging can have a significant pro-climate influence on beliefs but that influence does not extend to pro-environment donations. Most successful messaging emphasised the scientific consensus of human-caused climate change while inoculating readers against the fake debates that undermine this consensus. Messaging highlighting the need to protect the purity of American land also had a large positive effect.