Misinformer Tactics: Impersonation

Can you believe what you see online?

Misinformers use various techniques to spread false information. Impersonation is harmful because it can lull us into a false sense of trust as it mimics credible information, or reality in general. 

With technologies like artificial intelligence and deepfakes, it’s easier than ever to create misleading content. These videos may look real… but they’re not.

Before sharing, take a break! Check your sources, look for reliable information, and remember that misinformation spreads quickly, especially when shared without thinking.

Let’s protect our information environment and defend science, together.