Video and Infographic Messages from Primary Care Physicians and Influenza Vaccination Rates

A randomized clinical trial of approximately 22,000 patients in California found that physician created video messages and infographics were effective at increasing influenza vaccination rate among children but not other ages. It is unclear why these digital tools were only effective for children, but these tools offer potential utility for physicians, especially given that physicians found the videos easy to record and expressed willingness to make similar videos in the future.