Join us in celebrating Media Literacy Week
ScienceUpFirst, an initiative of CASC, is proud to support Media Literacy Week 2026 (October 26th – 30th) and Digital Citizen Day (October 28th).
Media Literacy Week (MLW) is an annual national event hosted by MediaSmarts in partnership with the Canadian Teachers Federation to promote digital media literacy, with activities and events taking place from coast to coast to coast.
To celebrate, we’ve put together a list of some of our best posts on how to spot, correct, and have conversations about misinformation we see online.
All of these resources are free to download and distribute widely.
Misinformer Tactics
People who spread false information use different tricks and strategies to make their lies seem believable. But when we learn to recognize these strategies, we are less likely to fall for them.
Here is a recap of common Misinformer Tactics so you can be on the lookout! 🕵
Misinformer Tactic: Red Herring
This tactic distracts from the point at hand to redirect the conversation. Feeling misdirected? Ask whether the information provided is relevant.
Misinformer Tactic: Firehose of Falsehood
Firehose of falsehood, or firehosing, is a propaganda technique that aims to confuse and overwhelm the audience with continuous, rapid, and repetitive messaging over multiple platforms.
Misinformer Tactic: Slippery Slope
Slippery slope arguments always have a mild start point and an extreme endpoint with no way to stop in between and no middle ground.
Misinformer Tactic: Doubt Mongering
A healthy amount of skepticism is a good thing – but tactics made to make you question everything? That’s doubt-mongering.
Misinformer Tactic: Ad Hominem Attack
An Ad Hominem attack is used to discredit the person to invalidate their argument, rather than discrediting the argument itself
Misinformer Tactic: Impersonation
Impersonation, a common tactic used by misinformers and scam artists is to appear legit by putting on the trappings of real information sources.
How to be a Better Digital Citizen
Let’s face it, most of us spend a lot of time online. How we show up and treat others in the digital world matters. Learn more on how to be kind online.
#ScienceUpFirst Art Alongside
When messages are paired with creative forms of expression, the results are more memorable, more shareable, and can reach new audiences. Here, we collaborated with artists across Canada to inspire others to use best practices from science communication in their own lives and work.
