Together against misinformation
We equip Canadians with science-based knowledge to make informed choices and confidently join the conversation.
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Misinformation 101
KFF Health Information and Trust Tracking Poll: Health Information and Advice on Social Media
January 17, 2026
Survey research on American public finds that over half of American adults report occasionally using social media for health information and advice.
See This PostMisinformation 101
Victims of Conspiracies? An Examination of the Relationship Between Conspiracy Beliefs and Dispositional Individual Victimhood
January 10, 2026
PAST EVENTS
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Misinformation 101
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Climate
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Women’s Health
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COVID-19
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Social Media Content
Big Pharma is not hiding a secret cancer cure
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Credible Resources
Internet/Misinformation Hygiene Resources
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Research Studies
KFF Health Information and Trust Tracking Poll: Health Information and Advice on Social Media
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Social Media Content
Good news! Most Canadians care about climate.
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Social Media Content
Extreme Weather, Extreme Misinformation
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Social Media Content
Climate vs. Weather
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Social Media Content
Tylenol and Pregnancy with Dr. Anick Bérard
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Social Media Content
Pregnancy and Contraceptive Brain Changes
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Social Media Content
Do you really have Baby Brain?
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Social Media Content
5 common myths about COVID-19 vaccines
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Social Media Content
COVID-19 Round Up, Fall 2024
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Social Media Content
SARS-CoV-2 Variants, July 2024
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Why we’re challenging misinformation
With so much confusing information out there, it’s hard to know what’s true. ScienceUpFirst is a national initiative that exists to promote and advocate for accurate and reliable science, making it accessible to all. We work with experts to provide science-backed content that you can trust.
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REAL-WORLD RESULTS
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400+ Resources
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Supporting us in the fields of public health, environmental science, nutrition, and more.
2000+ Individuals
Reached in Indigenous, Black, South Asian, 2SLGBTQIA+, and Newcomer communities across Canada.
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Working with 18 collaborator organizations, spanning from vaccine awareness to climate change.
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ScienceUpFirst is for everyone. All you need to participate is a social media account. Follow us on your favourite platforms, where we share the best-available science in creative ways to stop the spread of misinformation.