Together against misinformation
We equip Canadians with science-based knowledge to make informed choices and confidently join the conversation.
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Misinformation 101
Corrective or Backfire: Characterizing and Predicting User Response to Social Correction
October 13, 2024
Encouraging the disbelief in inaccurate information can be aided with politeness, a positive attitude, and ample evidence.
See This PostMisinformation 101
Engaging in effective health crisis communication in times of populism
October 10, 2024
Misinformation 101
Companies inadvertently fund online misinformation despite consumer backlash
October 8, 2024
Misinformation 101
Beyond misinformation: developing a public health prevention network for managing information ecosystems
October 6, 2024
Misinformation 101
Toolbox of individual-level interventions against online misinformation
October 5, 2024
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Misinformation 101
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Dr. Michael Mak on Sleep Hygiene
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Internet/Misinformation Hygiene Resources
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Research Studies
Corrective or Backfire: Characterizing and Predicting User Response to Social Correction
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Social Media Content
Have you heard about No Mow May?
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Social Media Content
Climate vs. Weather
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Social Media Content
Sustainable, eco, green: meaningless on their own
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Social Media Content
Let’s debunk misconceptions about menstruation
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Social Media Content
Know the facts about abortion
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Social Media Content
Morning-After Pills vs Abortion Pills
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Social Media Content
COVID-19 Round Up, Fall 2024
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Social Media Content
SARS-CoV-2 Variants, July 2024
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Social Media Content
The Pandemic isn’t over just because you’re over it
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Why we’re challenging misinformation
With so much confusing information out there, it’s hard to know what’s true. ScienceUpFirst is a national initiative that exists to promote and advocate for accurate and reliable science, making it accessible to all. We work with experts to provide science-backed content that you can trust.
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